On February 4th 2007, I was sat in a very cramped hotel room in Kent with two good friends of mine, Daniel Smith and Ian Purvis. Their names are somewhat irrelevant to the story but it’s nice to metion your friends.
Anyway, we flicked on the television that night to find that Super Bowl 41 was preparing for kick off. Between the three of us we had watched about 10 minutes of American Football in our lives, which mainly consisted of flicking through the sports channels during the advert break of something else we were watching. Despite this, there was nothing else on and we decided to watch it.
Prior to this occasion I saw American Football as a dull, stop start game that was built around advertising breaks. I also assumed it was only popular in America because of the high scores, which Americans can’t seem to live without. However, a mere 20 seconds into the game, my entire perception was transformed.
I remember it vividly, it was the Indianapolis Colts against the Chicago Bears in torrential rain in Miami. At the time I had no idea which team was better and who was likely to win. The Colts kicked off, long down the pitch and it was caught by a Bears player who I thought was called Heston. Turns out his name was Devin Hester and he was the best kick returner in the league. That of course meant nothing to me. Nevertheless, Hester proceeded to run 92 yards for a touchdown to give the Bears the lead, which is apparently the earliest first score in Super Bowl history.
This amazing moment hooked me in instantly. Being British, forever the fan of the underdog, I choose to go to bat for the Indianapolis Colts. As it turned out, the Colts went on to win the game comfortably by a score of 29-17. Unbeknown to me at the time, the Colts were in fact the favourites and their Quarterback Peyton Manning is considered one of, if not THE best player in the entire NFL. Despite finding out that rather than an underdog supporter I had in fact gone down a potential glory hunter route, I started my love affair with the Colts that has continued to grow.
Peyton Manning holds the Vince Lombardi Super Bowl trophy in 2007Through watching games and playing countless hours of Madden NFL on the PlayStation and the Wii with my younger brother, I developed an understanding of the rules to a point where the stop start nature of the game ceased to bother me and the tactical plotting of a team driving up the field became enthralling. I also began to realise why the sport was so popular. The fact that it lasts so long with a number of breaks makes it ideal for a social gathering. While Association Football (I call it that as I refuse to say Soccer and so use any method, however long to avoid this) requires full attention for 90 minutes, with American Football you can engage in conversation between plays and it becomes a social day out.
Anyway, my love of the sport is causing me to digress.
The point of this article is to look at the growing popularity of the NFL in Britain.
Since 2007, Wembley stadium has hosted one regular season NFL game every year, all of which have sold out extremely quickly. This alone shows that appreciation for the game is increasing in these hallowed lands.
Due to the success of these games, murmurs are being made over the Atlantic Ocean that not only could there be more regular season games in London every season, but Wembley may even play host to probably the greatest sporting spectacle after the World Cup, the Super Bowl. Not only that, there are rumours arising that in the not too distance future, a London based franchise may emerge and compete in the NFL.
Pipedreams you may think, but in recent weeks the NFL have hired Lord Brian Mawhinney as a special advisor to NFL International. Now us Brits will know Mawhinney as a former Chairman of the Football League, stepping down this year after seven years at the helm.
This is a significant move for the globalisation of the NFL and with Mawhinney’s ream of contacts in British sport, it seems that this appointment surely pushes us ever closer to a London link with the NFL.

Speaking to NFL.com, Lord Mawhinney said:
‘I would be disappointed if there weren’t some things I have learned in the alst seven or eight years being the executive chairman of the Football League in this country that would be beneficial to NFL International as we build a solid foundation for the future. We’re at the very beginning of the relationship and I’ve had just one long in-depth meeting and another one is planned in a couple of weeks’ time and we will build on that in the future.’
It seems that there is real positivity in this move and you have to feel that with a Brit with Mawhinney’s level of standing in British sport, there has to be some level of thinking towards a London franchise, or at the very least a London Super Bowl.
If you ask me, the popularity of the Wembley matches so far shows that the stadium will easily sell out the Super Bowl and a crowd of 90,000 would go into the top five attendances in the history of the event. Not a statistic to be sniffed at.
American sports journalist Jason la Canforna is convinced that 2025 Wembley will have hosted at least one Super Bowl and he is certainly not the only one. San Francisco 49ers owner John York, whose team will take part in October’s Wembley match said ‘I’m not sure what till happen first, a Super Bowl over here or and NFL team, but they both seem likely to happen.’
Given the fact that in the next ten years London will have hosted an Olympics and maybe even a World Cup, the infrastructure for hosting such an event will be firmly in place and hopefully by then, proven to be successful. Not only that, if American Football continues to grow as it is currently, it will become almost impossible to ignore a London Super Bowl.
Could Wembley be a future Super Bowl venue? Don't rule it out.I for one would welcome it with open arms as the opportunities for us Brits who share a love for the game to go to a Super Bowl in the current system are almost non-existant. What does remain to be seen however is if I would feel obliged to switch my allegiance to a London franchise if it was ever formed.
What it might do is give Brits a first hand example of the advantages of a salary cap, the mandatory University education of players and a far more fair and balanced trading system.
Oh also, while your at it America, can you send Wrestlemania our way? Cheers.





